Call Centre Association

CCA has grown in profile and is firmly regarded as a thought leader and industry champion as well as an authoritative source of research and comment.

Tough challenges remain - including continuing growth in call volumes; a squeeze on costs; off-shoring trends; competition for human talent; security and fraud; legislative developments and increasing complexity of call content and customer demands.

We have the expertise within the association and its membership to tackle these head-on and to come up with innovative solutions.

We are growing in strength each year, both in terms of overall membership and also the growth of our increasingly influential Industry Council.

We will continue to invest in our rigorous and pioneering research activity and to refine our Industry Standard which is gaining in stature both in the UK and further afield.

All of these developments position CCA well for the future and will ensure it remains the leading voice in the industry in the years ahead.

A number of representatives from prominent and influential member organisations, both in private and public sectors, participate in a number of key groups and councils which support the continual development of CCA, its products and services, and the customer contact profession as a whole.