The Creative Labs SoundBlaster Live!, announced back at Fall Comdex 97 in Las Vegas, exploits better than any previous Creative Labs product the audio hardware expertise the company bought when it acquired E-mu Systems Inc., back in February 1993 and, more recently, Ensoniq Corp., in Jan. 1998. Both E-mu and Ensoniq are brand names well known to professional musicians and, in fact, both brands still hold important positions in the pro music marketplace with their dedicated synthesizers and sampler modules and keyboards.